Jabel / David Connolly
Style Guide
04. Typography
Few things communicate the look and feel of a brand more clearly than the way letters, numbers, and symbols are put together. We believe typography should strike a balance between legibility and interest. This section will cover approved typefaces, the way we use typography to communicate clearly, and some helpful usage tips. Any typeface not referenced in this section will be considered unauthorized for use.
Primary Type Family
Orhpeus Pro
AaBbCcDdEeFfGgHhIiJj
KkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz
0123456789
?!()[]{}&*^%#@~
Secondary Type Family
Futura PT
AaBbCcDdEeFfGgHhIiJj
KkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz
0123456789
?!()[]{}&*^%#@~
Type Pairing
Jabel is a collection of heirloom quality jewelry designs that have been exquisitely crafted for over 100
years. The motto has always been ‘Quality without Compromise’.