Jabel / David Connolly
Style Guide
02. Logo
Our logo is how our audience tell us apart from a crowded industry. It’s a promise of professionalism, approachability, and trustworthiness. As such, it is vital that our logo is presented correctly in every execution. This section covers these guidelines in detail. Any use of our brand logo outside of or conflicting with the contents of this section will be considered unauthorized.
The Logo
Use the full logo when possible.
The Icon
The logo icon should only be used in cases where a company icon or avatar is required.
In all other cases, use the main logo lockups.
Clear Space
The logo must always be surrounded by open space, free from any other element. The minimum spacing is equivalent to 1x the height of the logo icon on all four sides. The David Connolly logo is subject to change over the coming weeks.
Incorrect Usage
It is critical to respect the integrity of our logo. Accuracy and consistency helps build and protect the brands image and identity. Please use the logo with care to ensure that our identity is presented with unity and consistency. The graphics below are examples of what not to do. While not a comprehensive list, these are just a few ways the logo may be misapplied.
