Jabel / David Connolly
Style Guide
03. Color
Color sets us apart & helps to invoke emotion. The colors we’ve chosen for our brand is a key factor in differentiation and brand recognition. As such, it is vital that our colors are reproduced faithfully and combined in the right way. This section covers these guidelines in detail. Any color outside of those outlined within this section will be considered unauthorized.
Primary Palette
HEX: #F6EAEC
CMYK: 0, 5, 4, 4
HEX: #FAD2D9
CMYK: 0, 16, 13, 2
HEX: #993646
CMYK: 0, 65, 54, 40
HEX: #730B25
CMYK: 0, 90, 68, 55
Neutral Palette
HEX: #231F26
CMYK: 8, 18, 0, 85
HEX: #4A454D
CMYK: 4, 10, 0, 70
HEX: #F2EDE6
CMYK: 0, 2, 5, 5
HEX: #FAF9F7
CMYK: 0, 0, 1, 2
HEX: #FFFFFF
CMYK: 0, 0, 0, 0
Color Combinations
Nearly all colors within the palette can be used in combination. These rules apply to both graphics and text elements. Please refer to the color contrast chart by clicking the link down below.
Link to Resource >Combinations are defined by background color, text color (left circle(s)), and decorative color (right circle). If thre is only 1 circle, then it means that both text and decoration and the same color. Layers cannot be shuffled around.