Jabel / David Connolly
Style Guide
06. Photography
A great photograph can change the entire trajectory of our business. In other words, photography is vital to the success of our brand and should be treated as an essential part of our brand executions. In this section, you will find photography guidelines on overall art direction and usage. Standardizing these facets of photography will ensure a consistent look and feel across our entire image library.
Art Direction - Product Photography
Product photography photos should appear on a solid white background with neutral lighting and should show each product as clearly as possible while maintaining high levels of quality and luxury. In certain instances, soft shadows and reflections can be shown as long as they do not serve as a distraction from the main product.
Art Direction - Product Photography
Product photography photos should appear on a solid white background with neutral lighting and should show each product as clearly as possible while maintaining high levels of quality and luxury. In certain instances, soft shadows and reflections can be shown as long as they do not serve as a distraction from the main product.
Art Direction - Lifestyle Photography
Lifestyle photography should show the product in application and should present contextual information while maintaining the high-quality and luxurious look and feel of our jewelry. When cropping images, try to remove as much white-space from the background in favor of close-up shots of the jewelry on the model. Photos have been retouched to adjust studio lighting and to adjust any blemished found on camera. Lifestyle photos can be used on digital applications, digital and print advertising, and any other marketing materials.
