Jabel / David Connolly
Style Guide

Abbreviations for the colors Cyan (C), Magenta (M), Yellow (Y), and Black (K), the inks used in four-color printing. When these inks are combined in they can produce a wide spectrum of color.

A specific mark that is a combination of letters, symbols, or graphics used to identify a brand in a single instance.
Logos often embody the core values of a brand and use the brand colors.

A combination of colors that are intended to be used together. In this case the colors are a key part of the branded experience and help form a sense of place.

Pantone Matching System (PMS) is the world standard for the specification of printed inks between designers and printers.

Adjustment of spacing between a pair of type characters.

Screen-based applications such as websites and apps typically select their color palette from the RGB color system 
- a palette containing differing combinations of Red (R), 
Green (G), and Blue (B).

The space between lines of type. It is generally measured from baseline to baseline and expressed in points.

In typography, a typeface (also known as font family) is a set of one or more fonts each composed of glyphs that share common design features. Each font of a typeface has a specific weight and/or style.

The fixed arrangement of one, two, or more graphic elements — such as a logo and web address etc. — to create a single unit.