When a friend of mine was recently shopping for plain gold wedding bands she asked me why there are such big price differences. This gave me the perfect opportunity to let the flood gates open and drown her with endless reasons why quality matters and why investing in an heirloom quality ring up front will save her years of heartache AND dollars down the road. So, here is a quick summary of what I told her, condensed into 3 reasons:
#1 Wedding Bands Are An Investment
Don't get me wrong; flowers, food, and music are all crucial to a successful wedding but they are fleeting. The only part of your wedding that will literally stay with you everyday after your wedding are your rings. Your rings are an investment. Therefore, you need to buy one that is strong, durable, and has a history of longevity. Yes, the chain stores may have a plain gold band that costs less, but it will likely wear out faster.
When you shop be sure to feel for the weight of the ring. Does it feel heavy in your hands? Can the salesperson give you the weight? This is important because the heavier it feels, the denser the metal, the stronger the ring, and the better it will hold up over time.
#2 Their Is An Emotional Attachment
Your rings are more than just a financial investment, their is an emotional element that you need to consider. When you take your vows, you mean forever, and the ring, as a symbol of that pledge, needs to last forever too.At Jabel, we are fortunate to hear from 2nd, 3rd, and now 4th generation owners of Jabel's heirloom quality jewelry, and I can assure you that quality does matter. Make sure your ring is a symbol for generations to remember your love by. Buy an heirloom quality ring that has the density, durability, and reputation you can trust in.
#3 Repairs Are Not Fun
Repairs are not only time consuming but costly and frustrating. And after enough repairs you will need to replace that sacred symbol. Buy smart up front and save time, money, and heartache down the road. As I told my friend, yes, there is a difference even when it comes to the simplest of simple gold bands!
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